First, Ishita Sukhadwala set about finding a bitch for your stud or vice versa through DogMateOnline.

Now, the  London-based Ishita has turned her helpful sights to the biped kind.

To be precise, senior Indians and NRIs (non-resident Indians).

This morning Ishita announced the launch of a new social networking site called Verdurez to help Indian seniors connect and engage with fellow senior surfers.

The goal is to reduce the feeling of loneliness and isolation that comes with old age and promote life after 55.

Verdurez, a free site, is supposed to let members network through blogs, forums, book club, image galleries, polls, daily discussions, classified and chat rooms.

A job board is said to be coming soon on Verdurez.

Any Synergies Between Doggies & Old Fogies?
We couldn’t help but wonder whether there are any synergies between a doggie site and a fogie site.

A short while ago, we tried contacting the Indian office of Verdurez but couldn’t get through (most likely, because of the time-zone difference).

The Verdurez web site describes Ishita as a London based consultant with experience in the areas of Marketing, IT and Business Development.

  Ishita Sukhadwala