Adding to its investments in India, Intel Capital (the VC arm of the chip giant) is putting $23 million in three startups in the country.

The startups are One97 Communications, a provider of value-added services like ring tones and games for mobile phones, online B2B marketplace IndiaMart and vocational educational institute Global Talent Track, according to the Associated Press.

The AP said funds for the investment would come out of the $250 million Intel Capital India Technology Fund, set up in December 2005. The fund is said to have already invested about $100 million.

In 2008, Intel Capital invested about $50 million in nine companies in India.