Mobile phone giant Nokia has established a research lab in Hollywood to explore new entertainment experiences that combine the physical and digital worlds.

The new Nokia Research Center Hollywood plans to work on technologies surrounding the media industry like film, music, games, web and TV, all in the context of the mobile space.

Nokia said that research topics will have a strong focus on entertainment and related issues including mixed reality, content creation and user interface experiences.

Besides recruiting from and collaborating with Hollywood entertainment, media and art communities, the new Nokia lab plans to work closely with local universities such as University of California Los Angeles (UCLA) and University of Southern California (USC).