The Wall Street Journal is tooting its horn that it’s hit the one million paid subscriber mark for its online edition WSJ.com.

WSJ.com subscribers stood at 989,000 at the end of the third quarter, up 25.5% year over year.

WSJ.com is that rare success in a sea of failures of newspapers that have struggled to get readers to pay for their online editions.

Media moghul Rupert Murdoch, whose News Corp is acquiring the Wall Street Journal’s parent company Dow Jones & Co, has mulled the idea of making WSJ.com free to increase readership and make it a more attractive vehicle for advertisers.

But the print version of Wall Street Journal continues to be a concern as it does for most major newspapers in the U.S.

Total paid Wall Street Journal circulation – both print and online – fell 1.5% over the last 12 months to 2,012,000.