Media house Times Group’s new YoList classifieds web site has debuted, adding to the clutter in this online advertising segment. 

YoList has been launched in beta (trial version) and currently all ads posted on the web site are free.

Registered users of Times Group’ portal IndiaTimes.com can use their existing user id and password to access the services of YoList.

There are a total of 24 categories that users can choose from to post or view a listing on YoList. Categories include the usual popular ones like Books, Computers, Jewellery, Matrimonial, Music, Sales & Bargains, Travel and Vehicles.

With the debut of YoList, you begin to wonder how many classifieds web sites do Indians need?

Besides the foreign players like Craigslist and eBay’s Kijiji, there’s IndiaList, Rediff P4C Classifieds, Sulekha, Sify Classifieds (now powered by Sulekha), Indiaboard, Expressclassifieds and so many more.

Then there are the vertical classifieds sites for real estate, autos, jobs and matrimonials not to mention the classifieds section of the major newspapers.

How many can survive the shakeout that’s bound to happen in the horizontal classifieds segment?